Transforming Fashion, Reinventing Reality
Fashion is much more than just clothing. It tells a story, expresses an identity and shapes our relationship with the world. But today, the textile industry is one of the most polluting and unfair on the planet. At L’Original, we believe in responsible, artistic and committed fashion.
Sust & Fashion is an initiative that fuses art, upcycling and social criticism to offer a conscious and creative alternative to fast fashion.
Fashion is much more than just clothing. It tells a story, expresses an identity and shapes our relationship with the world. But today, the textile industry is one of the most polluting and unfair on the planet. At L’Original, we believe in responsible, artistic and committed fashion.
Sust & Fashion is an initiative that fuses art, upcycling and social criticism to offer a conscious and creative alternative to fast fashion.
Our vision for Art and Ecology
Galerie L’Original in Montreal stands out for its commitment to street art and recycling, creating an environment where art meets ecology and social culture.
This gallery not only offers exhibition spaces but also organizes workshops where second-hand materials are transformed into works of art, thus promoting sustainability and supporting local artists. In addition, L’Original offers a dynamic platform for the democratization of art, by introducing diverse artists and facilitating their direct interaction with the public
Our vision for Art and Ecology
Galerie L’Original in Montreal stands out for its commitment to street art and
recycling, creating an environment where art meets ecology and social culture. This
gallery not only offers exhibition spaces but also organizes workshops where
second-hand materials are transformed into works of art, thus promoting sustainability and
supporting local artists. In addition, L’Original offers a dynamic platform for the
democratization of art, by introducing diverse artists and facilitating their direct
interaction with the public
“The Original offers a dynamic platform for the democratization of art”
Real, the streetwear brand, shares these values of reuse and social commitment by rethinking and satirizing the logos of major fashion brands. Each Réel piece is unique, crafted by artists and tailors from recycled clothing.
This approach aligns closely with
the spirit of L’Original, with its emphasis on committed street art and criticism of mass consumption.
OUR COMMITMENTS
Fashion that transforms and engages. At L’Original, we reinvent fashion through upcycling, creativity and social التزام. Each piece tells a story, combining ethics, art and individual expression.
1️⃣ REALITY REIMAGINED
Fast fashion standardizes and erases individuality. We advocate a fashion where each piece tells a story, a transformation, a message.
✅ Recycling and upcycling: Transforming forgotten clothes into works of art.
✅ Collaborative workshops: Allowing everyone to participate in the reinvention of fashion.
✅ Fusion of art and clothing: Working with artists to create unique and committed pieces.
2️⃣ FASHION AS A GESTURE OF RESISTANCE
The Original doesn’t follow trends, we challenge them.
Subversion of the industry: Criticizing overproduction and mass consumption through textile art.
Hijacking of big brands: Questioning the values and practices of fashion giants.
Cultural reappropriation: Celebrating individuality rather than imposed brand identity.
3️⃣ A SOCIAL AND ECOLOGICAL IMPACT
Our project goes beyond clothing:
✅ Criticism of fast fashion practices: Pollution, exploitation of workers, greenwashing.
✅ Workshops and events: Raising awareness of sustainable fashion and the impact of our consumer choices.
✅ Collective commitment: A participatory fashion that invites everyone to create, question and rethink their relationship with textiles.
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